Amazon encourages brand owners to use A+ Shoppable Collections

This feature lets registered brands create interactive carousels in the “From the brand” section of product pages to showcase best sellers, highly rated, or seasonal products. Collections can include shoppable videos or photos that link to product pages or Brand Stores, replacing Brand Story for participating ASINs and created through A+ Content Manager.

Read more: https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOEZNNzM0QUdKS0JTOFlN

Amazon adds new tools for Shoppable Videos

Sellers can create branded videos with Canva templates, view enhanced performance metrics, and bulk-upload up to 15 videos.

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Walmart updates image guidelines

Marketplace sellers must use accurate, high-quality product photos that clearly represent the actual item, with stock images and ‘sold out’ graphics...

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Amazon Ads updates attribution model with shopping-signal enhancement

Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...

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