Amazon adds new tools for Shoppable Videos

Sellers can create branded videos with Canva templates, view enhanced performance metrics, and bulk-upload up to 15 videos.

Learn more: https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTVBRU1E4Mk5OOEFQQ0JK

Amazon DSP integrates Podcast Audience Network for unified campaign management

Advertisers can now plan, execute, and measure podcast campaigns alongside display, video, and streaming TV initiatives in one platform. The...

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Amazon deepens its advertising capabilities with Nielsen audience segments

Advertisers can now tap Nielsen Marketing Cloud data to target specific audiences across Amazon DSP, Prime Video, Twitch, Fire TV and Amazon.com,...

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Walmart launches GenAI content enhancement tool in Seller Center

Sellers can now use GenAI to optimize titles, descriptions, and key features for multiple items at once through the Enhance with GenAI feature.

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