Podean Strengthens Walmart Marketplace Capabilities With Acquisition of Cartbloom Media

Walmart is the fastest-growing retail media network in the US.  Brands that want to win need more than a generalist partner;  they need specialists who have spent years inside the platform, shaping how it works. That is exactly what Cartbloom brings to Podean.

With the acquisition of Cartbloom,  one of the most experienced Walmart-first agencies in the market, Podean adds the deep, specialist Walmart capability that brands need to compete and grow on the world's second-largest marketplace. It is Podean's fourth acquisition in nine months, following Commerce Canal in August 2025, Ad Advance in February 2026, and Amerge in March 2026.

This is deliberate. Every acquisition has been additive, pointed in the same direction,  building the most capable, most connected, most globally scaled marketplace partner available to brands today. Cartbloom fills the final piece: deep, specialist Walmart expertise, brought inside the Podean group.

Who Is Cartbloom?

Cartbloom is a Walmart-first, end-to-end growth partner built specifically for brands that want to win on Walmart. As both a Certified Walmart Connect Partner and a Walmart Marketplace Solution Provider, Cartbloom offers full-cycle support from launch to brand maturity (onboarding, catalog management, on-site content, and advertising) all under one roof.

Co-founders John Warren and Bryce Browning are among the most experienced Walmart and Amazon specialists in the industry. John spent three years at Walmart and four and a half years at Amazon, with prior experience at Criteo and Wayfair. Bryce spent three and a half years at Walmart, four years at Amazon, and brings CPG depth from his time at PepsiCo. They did not come to Walmart late. They helped shape it.

Together, they built Cartbloom around a clear thesis: to win on Walmart today, brands need mastery of three things. The digital shelf and catalog management for the most effective digital storefront. Walmart advertising for demand generation. And a genuine understanding of the bricks-and-mortar operation that makes Walmart unlike any other retailer in the world. Cartbloom was built to deliver all three.

Their client roster reflects that expertise: Jeen Mata, Real Essentials, UNY Brands, Brickloot, Isaac Morris, Tasharina Corp, and Best Nutritionals — a mix of 1P Walmart brands and Amazon-native brands expanding onto Walmart.

Built for the Way Walmart Is Growing

Walmart is no longer a secondary marketplace play. It is the fastest-growing retail media network in the US, and its international footprint through Walmart Canada, Walmart Mexico, and its global supply chain relationships makes it increasingly relevant for brands with cross-border ambitions. Brands that treat Walmart as an afterthought are leaving significant growth on the table.

Podean was built to solve exactly that kind of gap — not just on Amazon, but across the full global marketplace ecosystem. As experts across Amazon, Walmart, and 110+ marketplaces globally, Podean offers something genuinely rare: a single partner that can manage the full complexity of marketplace commerce, everywhere a brand needs to sell. 

The acquisition immediately extends Cartbloom's offering into Mexico and Canada, bringing specialist Walmart expertise to Podean's full global footprint. And Podean will fast-track the development of Cartbloom's technology roadmap through Purvey.ai — the group's integrated data and AI platform that now synthesizes technology from Podean, Ad Advance, Amerge, and Cartbloom into a single, unified view of marketplace performance.

What the Combined Group Looks Like Now

The numbers reflect a business operating at a level no other independent in the space can match:

• 363 dedicated marketplace professionals
• 20 countries, five continents
• $500M+ in media under management
• $4B+ in combined client sales
• 450+ brands across 110+ marketplaces
• Walmart and Amazon specialists under one roof, globally

And critically, the founders of all four acquired businesses are staying in leadership roles. John and Bryce will lead Podean's Walmart practice, keeping the expertise and client relationships that made Cartbloom worth acquiring firmly intact.

Why This Acquisition 

The addition of Cartbloom is not just about adding a capability. It is about completing a picture.

Podean has spent the last several years building the infrastructure to be the most credible independent marketplace growth partner in the world. Commerce Canal built out the end-to-end services model. Ad Advance deepened the retail media analytics practice. Amerge added DSP credentials and an Amazon Awards pedigree. Cartbloom adds the Walmart depth that continues to round out the offering,  making Podean the only independent partner that can genuinely claim full-funnel, full-service capability across both of the world's dominant marketplace ecosystems.

For brands that are serious about Walmart marketplace management,  whether they are launching for the first time, scaling their advertising, or expanding into new markets,  Podean now offers a depth of capability that simply does not exist anywhere else in the independent partner world.

The world's largest independent global marketplace marketing partner is just getting started.

Frequently Asked Questions

What is Podean? Podean is the world's largest independent global marketplace marketing partner. With 363 professionals across 20 countries, Podean provides end-to-end marketplace management services — from strategy and content to retail media, advertising, analytics, and technology — across Amazon, Walmart, and 110+ marketplaces globally.

What is Cartbloom? Cartbloom is a Walmart-first, end-to-end growth partner specializing in onboarding, catalog management, on-site content, and Walmart advertising. As a Certified Walmart Connect Partner and Walmart Marketplace Solution Provider, Cartbloom offers full-cycle support for 1P Walmart brands and Amazon-native brands expanding onto Walmart.

Why did Podean acquire Cartbloom? The acquisition adds deep, specialist Walmart expertise to Podean's global marketplace offering. Cartbloom's founders, John Warren and Bryce Browning, are Walmart and Amazon veterans who bring unmatched knowledge of the Walmart ecosystem,  from digital shelf and catalog management to Walmart Connect advertising and bricks-and-mortar operations.

Is Podean a Walmart marketplace expert? Yes. With the acquisition of Cartbloom, Podean now offers full-cycle Walmart management services, including onboarding, catalog management, content, and advertising,  backed by Certified Walmart Connect Partner status and decades of combined Walmart experience within the leadership team.

What is Purvey.ai? Purvey.ai is Podean's proprietary data and AI platform that integrates technology from across the Podean group, including Ad Advance, Amerge, and now Cartbloom into a single, unified view of marketplace performance. It delivers AI-powered insights, retail metrics, content analytics, and optimization capabilities to brands at scale.

Does Podean operate outside of Amazon and Walmart? Yes. While Podean has deep expertise across Amazon and Walmart, its services extend across 110+ marketplaces globally, including Target, Instacart, TikTok Shop, MercadoLibre, Lazada, and more.