Full Service, Fully Covered: How We Support Brands on Walmart

Winning on Walmart takes more than a great product. It takes a partner who manages every layer of the ecosystem, from customer service to strategic channel direction, with the transparency to make every decision clear along the way. That is what our Full Service Support for Walmart delivers: a way to unlock sustained growth on the platform, built on collaboration rather than one-off wins.

Here is a look at everything we cover for brands who trust us with their Walmart business.

Getting Started the Right Way

For brands new to the platform, we handle initial account setup and registration on Walmart Seller Center via Brand Portal. It is a one-time step, but getting it right from day one sets the foundation for everything that follows.

Always On Customer Support

Shoppers expect fast answers, and we deliver them. Our team manages customer support for product, delivery, and refund or exchange inquiries, and we process those refunds and exchanges directly. We also coordinate closely with both Walmart Seller Center (3P) and Retail Link (1P) support teams to resolve product-related issues quickly.

Alongside support, we manage review syndication and feedback around the clock. That means syndicating owned product reviews from a brand's D2C site or third-party platforms like Yotpo or Bazaarvoice onto marketplace listings, plus monitoring and responding to marketplace customer feedback as it comes in.

Listings That Perform

We own the full lifecycle of product listings. That includes creation and updates covering titles, descriptions, images, key features, and everything else required for a compliant, high-performing listing. We continuously optimize Online Listing Quality (OLQ) scores and keep feed files aligned to Spec 5, in step with Walmart's best practices.

Catalog health gets daily attention too. Our team fixes item health issues related to product availability, spec or content rejections, and blocked or retired items, while keeping a close eye on OLQ scores across the catalog.

Marketing That Moves the Needle

On the marketing side, we handle initial setup of the Walmart Connect Ad Center account along with Sponsored Search campaigns across Sponsored Products, Sponsored Brands and Sponsored Video, plus coupons, promotions and deal events for product listings or Brand Shop.

From there, marketing maintenance happens daily. We review and optimize Sponsored Search campaigns, coupons, promotions, deal events, and any other marketing tied to listings or Brand Shop.

We also extend reach beyond Walmart's own site. Through Display & Offsite Media, we launch and manage onsite Display Self-Serve (DSS) campaigns via Walmart Connect and extend that reach offsite through our Trade Desk seat, including Vizio CTV placements when applicable.

And when it is time to refresh the storefront, we handle Brand Shop maintenance, updating the shop based on seasonality, new product launches, or shifts in brand positioning.

Inventory, Handled

Growth on Walmart only works if product is in stock and delivered on time. We build SKU-level monthly forecasts for inventory planning, and we manage weekly inventory replenishment and dispatch, including product labeling and shipping label dispatch, or coordination with Walmart Fulfillment Services (WFS) where applicable.

Strategic Guidance, Not Just Execution

Beyond the day-to-day, our team offers consultative strategic brand direction on marketing, positioning, branding, pricing, and promotional opportunities. We also advise on strategic channel direction, helping brands decide between selling through Walmart Retail Link (1P) or Walmart Seller Center (3P), depending on what best fits their goals. Every recommendation is grounded in performance data and delivered with the same clarity we bring to everything else, because sustained growth depends on brands understanding exactly why we make the calls we make.

Podean: A Leading Walmart Connect Provider

Podean is a global marketplace marketing partner and one of the largest independent Walmart Connect providers, managing Sponsored Search, Display Self-Serve and offsite media campaigns for brands selling on Walmart Retail Link (1P) and Walmart Seller Center (3P). We are part of Walmart's Partner Network for both Marketplace and Walmart Connect, a status that reflects our direct collaboration with Walmart and the trust built through it. Our teams work daily inside the Walmart Connect Ad Center, optimizing Sponsored Products, Sponsored Brands and Sponsored Video campaigns alongside coupons, promotions and deal events.

As a full-service Walmart partner, Podean pairs Walmart Connect media management with catalog, content, inventory and customer service support, giving brands a single partner for their entire Walmart business rather than a patchwork of point solutions. Brands evaluating Walmart Connect providers or Walmart marketplace management partners can turn to Podean for both marketplace operations and advertising expertise under one roof, backed by a global team where collaboration is the standard, not the exception.

One Partner, Every Layer

From onboarding to ongoing optimization, our Full Service Support for Walmart means brands do not have to stitch together multiple vendors or manage the platform in-house. We bring customer service, content, marketing, inventory, and strategy under one roof, powered by a team that shows up with positive energy and a shared commitment to our partners' long-term success.

That is what full-service support for your brand on Walmart looks like. Let's talk.