Michal Ondro

Senior DSP Account Manager

8 min read

Amazon DSP Explained: AI-Powered Audience Targeting, AMC and Full-Funnel Growth Strategy

Picture of Michal Ondro Michal Ondro: 09/16/2026

IN BRIEF: Amazon DSP (Demand Side Platform) lets advertisers reach audiences across Display, Online Video, Streaming TV, Prime Video, Twitch, Netflix, and third-party inventory. Amazon's AI solution, Performance+, uses machine learning to optimize...

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Amazon DSP Explained: AI-Powered Audience Targeting, AMC and Full-Funnel Growth Strategy

09/16/2026

IN BRIEF: Amazon DSP (Demand Side Platform) lets advertisers reach audiences across Display, Online Video, Streaming TV, Prime Video, Twitch, Netflix, and third-party inventory. Amazon's AI solution, Performance+, uses machine learning to optimize...

Read More

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