mark

3 min read

A Short History Of Amazon Advertising Part 2: 2017 to Now

In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in ad revenue for 2018. 2017 As the new year...

2 min read

A Short History Of Amazon Advertising Part 1: 2012 – 2016

Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in...

4 min read

Alexa, what are the best branded skills?

Of the 80,000 skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are...

3 min read

Amazon Explained – Amazon Working Backward

When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the venture off by writing a...

3 min read

Top 10 Blogs For Amazon Marketing Professionals

Amazon is a goldmine of sorts, turning nearly everything it touches into gold.

4 min read

Our Not-so-secret Weapon: The Podean Sales Accelerator

Amazon’s “Flywheel” concept has been extensively written about and in summary is concept focused around strategic compounding – in the case of Amazon...

3 min read

Amazon Explained: What is the Amazon “Narrative”?

In Jeff Bezos’ letters to shareholders he often mentions how Amazon executives read 6-page memos (called “narratives”) at the start of every meeting.