THE MOST COMPREHENSIVE EVALUATION OF BRAND PERFORMANCE ON AMAZON
3,500+
Brands evaluated, scored, and ranked
6
Global Amazon marketplaces covered
30+
Categories benchmarked across each market
2M+
Data points powering the reports
SEE HOW THE WORLD’S LEADING AND EMERGING BRANDS STACK UP
From household names to fast-rising challengers, The Marketplace Index™ ranks the brands you compete with every day.
BUILT ON WHAT ACTUALLY DRIVES AMAZON SUCCESS
Every brand is scored across the core areas that shape discoverability, conversion, customer confidence, and long-term growth on Amazon.
A TRUE GLOBAL LENS ON AMAZON PERFORMANCE
Winning in one market doesn't mean winning everywhere. The Marketplace Index™ shows how your brand performs across the US, UK, Germany, Mexico, Brazil, and Australia.
Compare your performance market by market, see where competitors have the edge, and find where your biggest growth opportunities lie.
TURN YOUR SCORE INTO A ROADMAP
The Marketplace Index™ doesn't just tell you where you stand. It shows you what the leaders do differently, and where a focused effort will move your brand the most.
Benchmark Your Brand
See how your score compares with the direct competitors in your category, pillar by pillar.
Benchmark Your Brand
Understand what the top-ranked are doing differently, and how you can keep pace.
Spot Growth Opportunities
Identify the gaps with the strongest upside for your brand and market.
GET THE MARKETPLACE INDEX™ 2026 REPORTS
The Marketplace Index™ 2026 reports are available across the US, UK, Germany, Mexico, Brazil, and Australia, with select markets offered in multiple languages. See which brands lead each category, how your performance compares, where the biggest gaps are, and how results have shifted year over year.
The Marketplace Index™ is Podean's annual global benchmark of brand performance on Amazon, developed in partnership with Jungle Scout. The 2026 edition evaluates more than 3,500 brands across six Amazon marketplaces, drawing on over 2 million data points and applying one consistent methodology in every market.
2. Content – the quality and completeness of product detail pages, including titles, images, A+ content, and Brand Stores
3. Media – presence and share of sponsored placements across brand and category searches
4. Customer Sentiment – ratings, reviews, and how shoppers respond to the brand
5. AI Readiness – how well a brand's content and data are structured for Alexa for Shopping, Amazon's AI assistant (new in 2026)
Every pillar is scored using the same methodology in every market, and each brand's results are compared against the other brands in its category. Those pillar scores combine into an overall score, which determines the brand's ranking within its category and market.
Your score shows how your brand performs relative to the competitors you share a category with. Sales data tells you what you sold. The Marketplace Index™ tells you how well you are optimized in the areas that directly impact performance and how that compares with the brands competing for the same shoppers.
The pillar breakdown is what makes the score useful in practice. It identifies the specific areas where you lead and where you trail, so you can direct investment to the gaps most likely to move your ranking rather than spreading effort across everything at once.
Your overall score is made up of five areas: Retail, Content, Media, Customer Sentiment, and AI Readiness. Each one is scored against the other brands in your category, so your results show both where you lead and where you trail.
Because your ranking is relative, what matters is how you move compared with the brands around you. Closing the gaps in your weaker areas lifts your position, while continuing to build on your stronger ones keeps competitors from closing in.
If you'd like a deeper breakdown of your scores and rankings, or help building a strategy around them, reach out to our team.
If your brand was not listed in our rankings and you want insight into your performance on Amazon, we can certainly help.
Contact us now to receive a free tailored assessment and discover how your brand compares within its category and across the wider market.
WANT TO UNDERSTAND YOUR RANKING?
Curious why your brand ranked where it did? We can walk you through the Marketplace Index™ in full detail. If your brand isn’t listed, we can provide a tailored assessment just for you.
