Q3 2026 showed how Amazon advertising settled after an early Prime Day. Spend growth slowed, yet Sponsored Ads clicks hit a record high, Amazon DSP had its biggest quarter yet, and costs eased in most markets. This report recaps those shifts, giving you a clear picture of where things stand heading into Q4.
What you’ll get in the report:
Benchmarks for CPC, ROAS, SPC, CTR, and conversion rates across Amazon’s most strategic marketplaces
The markets delivering the most value per click, and the ones losing ground
How Sponsored Ads and Amazon DSP performed after Prime Day
Category shifts in Beauty, Clothing, and more heading into Q4
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