Amazon advertising doesn't stand still, and Q2 gave brands a lot to react to. This report unpacks advertiser performance across Amazon's key marketplaces, backed by proprietary data from eight figures in quarterly ad spend. It also offers a first look at how Prime Day's shift into June reshaped the competitive landscape.
Inside the report:
Global benchmarks — CPC, ROAS, conversion rates, and SPC across the US, UK, Australia, Brazil, Mexico, and more
How Prime Day's move into June impacted demand and spend across regions
This quarter's efficiency leaders and which markets fell behind
Category shifts heading into H2
The latest Amazon Ads updates released in the quarter
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