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Amazon has announced updates to its US Referral and Fulfillment by Amazon (FBA) fees, effective January 15, 2026. This marks the first adjustment since 2024, and Amazon indicated the increase is to cover significant investments in fulfillment capabilities, automation, and faster delivery services. In 2026, FBA fees will increase by an average of $0.08 per unit sold, or less than 0.5% of an average item’s selling price. |
Next Steps
To plan ahead during this 90 day preparation period, reach out to your Podean Account Lead to review the impact of the cost adjustments and discuss ways brands can mitigate and minimize costs. In addition to Podean’s thorough profitability analysis, Amazon has also launched a new Profit Analytics dashboard brands can access. |
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