Brands are losing thousands of dollars in ad spend every month.
Ineffective targeting, unoptimized budgets, lack of strategic alignment are just a few of the reasons you could be experiencing a Waste of Ad Spend.
WOAS - The missing metric in your media strategy that turns inefficiency into opportunity.
WoAS is a bespoke calculation
Performed at the brand level that evaluates media activity across 30+ critical dimensions. Each criterion is given a weighted score to pinpoint the biggest area where media dollars may be underperforming or misaligned
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