Amazon Ads announces Upfront 2026

Amazon revealed at CES that its annual Amazon Upfront will take place Monday, May 11, 2026, at 6:30 p.m. ET at New York City’s Beacon Theatre, spotlighting new ad tech innovations alongside Prime Video, live sports, and talent from across Amazon’s entertainment portfolio, with both in-person and virtual viewing options.

Read more: https://advertising.amazon.com/en-us/library/news/amazon-ads-upfront-2026-date/?ref_=a20m_us_libr

Amazon unveils new AI-powered devices and experiences at CES

Amazon introduced new Ring security features, a faster and redesigned Fire TV experience, Alexa.com, expanded Alexa+ integrations with major...

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Amazon deepens its advertising capabilities with Nielsen audience segments

Advertisers can now tap Nielsen Marketing Cloud data to target specific audiences across Amazon DSP, Prime Video, Twitch, Fire TV and Amazon.com,...

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Amazon Ads updates attribution model with shopping-signal enhancement

Amazon has launched a shopping-signal enhanced last-touch attribution model that will become the standard for conversion metrics like purchases,...

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