Podean, the Amazon and marketplace
marketing agency, is excited to announce the addition of Travis Johnson as
partner, reuniting with Podean’s founder, Mark Power.
He joins Podean as Global CEO to further
the company’s international growth ambitions, and will spearhead the consulting
division. This new consulting division provides strategic advice to brands, and
also helps brands, agencies and media companies create their own Amazon
capability. Podean launched their Australia office in early October and the
company intends to accelerate that growth by utilising Johnson’s experience at
IPG where he grew Ansible Mobile from one country to twenty-one offices in 18
months.
Mark Power said, “Travis and I have
always had a remarkably successful working relationship. In our past life
together, we won a slew of clients and awards, and shaped the mobile marketing
industry globally. We have no doubt that combining forces again will surpass
that success when it comes to delivering holistic client solutions within
ecommerce marketplaces and Amazon especially.”
Johnson most recently created, and
was President of, Dentsu’s Amazon-focused consultancy, Sellwin Consulting. During his tenure, Sellwin played a
critical role in some big client wins and engagements ranging from Instant
Brands (the #1 non-Amazon seller on Prime Day 2019), to SEB Groupe, Philips, Nestle
and a raft of other brands.
Johnson described his reasoning for
the move, “Of the three agency groups I’ve worked for, Dentsu has been the most
progressive and while I’m sad to leave my Sellwin team, I do so with them in
great shape. Most of my career has been spent creating innovative agencies
within holding companies, and now it’s time for me to enjoy full control and create
the ideal agency model with zero constraints.”
“I have always believed that the largest
Amazon-focused agencies are too narrow in their skillsets. They either specialize
in retail operations or they run search campaigns. Mark and I are completely
aligned in our view that Amazon presents significant opportunity for brand
marketers. Leveraging our broader marketing and media experience, we know how
to create holistic and integrated solutions for the CEO and CMO, not just their
ecommerce division.”
He concluded, “Amazon themselves are
not great at articulating the consumer journey across their own assets and
consumer touchpoints, nor do they release the necessary media planning data
required by savvy marketers. We see this as the opportunity. I’m thrilled to be
back working with Mark and delivering market-leading solutions for clients in
this burgeoning space.”
Johnson starts at Podean immediately.