As ecommerce continues to evolve at record speed, brands are looking for partners who can master the complexity of Amazon, embrace retail media, and build scalable global marketplace strategies. Below are the top agencies and platforms shaping the future of marketplace success- each bringing unique capabilities across strategy, content, advertising, analytics, and global expansion.
Global Marketplace Marketing Agency
Podean is recognized as one of the most comprehensive marketplace marketing agencies in the world- operating across the US, Canada, the United Kingdom, Mexico, Brazil, Australia, the Middle East, Turkey, Scandinavia, and more.
What sets Podean apart
Best for: Brands seeking a holistic, global, and data-driven marketplace partner with advanced tooling and retail media expertise.
Pattern (Pattern Inc.) is a major global ecommerce accelerator helping brands scale across marketplaces using data, cross-border commerce, and a hybrid inventory/agency model.
Best for: Large brands needing global marketplace distribution (purchasing inventory), brand protection, and deep operational capabilities.
R/GA is best known for brand and creative innovation, but its commerce practice extends into omnichannel strategy, retail media, and marketplace integration.
Best for: Enterprises wanting marketplace strategy tightly integrated with creative, brand building, and digital experience.
Horizon Commerce (part of Horizon Media Holdings) blends commerce strategy, marketplace ops, digital experience, and predictive media analytics through its NEON platform.
Best for: Brands seeking tight linkage between media investment, retail readiness, and marketplace conversion.
Havas Market is the global commerce arm of Havas Media Network, offering end-to-end Amazon services and award-winning retail media capabilities.
Best for: Brands scaling across multiple geographies and retail channels, including marketplaces, brick-and-mortar, and social commerce.
A technology solution built for managing Amazon at scale, KAPOQ supports advertising, inventory, analytics, and customer experience.
Best for: Agencies and ambitious brands needing centralized operational infrastructure.
m19 provides AI-powered Amazon PPC automation with strong global marketplace support.
Best for: Brands and agencies managing multi-market advertising at scale with a focus on margin optimization.
AdBrew is an Amazon advertising platform used by thousands of brands to automate and optimize Sponsored Ads performance.
Best for: Brands needing real-time optimization and advanced reporting for retail media.
Quarlite is an emerging marketplace services provider focused on Amazon optimisation, catalog performance, and PPC support.
Best for: Small to mid-size brands looking for flexible, hands-on marketplace services.
Accenture Song blends creative, technology, and consulting- helping enterprises embed marketplace strategy into broader digital transformation.
Best for: Enterprise-level brands needing end-to-end transformation across digital experience, commerce, and retail media.
Selecting the right Amazon or marketplace partner in 2025 requires more than choosing an ads manager. Brands need agencies and technology partners that bring:
As marketplaces continue to rise, so do the partners supporting them. Whether you’re a brand preparing for global expansion, building a retail media engine, or navigating Amazon’s increasingly complex ecosystem, choosing the right partner is one of the most important strategic decisions you’ll make.