Prime Day broke new ground this year, extending to four full days for the first time, and shoppers around the world showed up in a big way. From massive deal-hunting surges to intense brand competition, the event once again proved to be one of the most critical periods in the eCommerce calendar.
However, sales are only part of the story. How did media performance differ across Amazon’s top markets? What can brands learn from the regional trends that defined this year's event?
Our newly released Global Amazon Media Q2 2025 Report breaks it all down. It dives deep into marketplace benchmarks, Prime Day outcomes, and performance trends across some of Amazon's leading markets, including the US, UK, Canada, Germany, Mexico, and Australia.
Amazon’s advertising landscape is evolving rapidly, and regional market dynamics are playing an increasingly important role. Whether you're a global brand or targeting a single region, understanding these nuances is critical to planning smarter media strategies, especially during major events like Prime Day.
Our Global Amazon Media Q2 2025 Report with Prime Day Recap is now available, packed with data, insights, and analysis from our team at Podean Intelligence, the research division behind some of our most powerful marketplace strategies.
The report is powered by Podean Intelligence, our in-house research division made up of marketplace experts, data scientists, and analysts who have been behind the scenes of some of our most impactful thought leadership. With extensive experience across global markets, Podean Intelligence helps brands unlock the full potential of their Amazon media investments.
Explore our full library of media reports and research to gain a deeper understanding of how Amazon advertising has evolved over the past few quarters.