Podean announces the launch of Go Global, a sales acceleration program to help brands leverage Amazon’s global infrastructure and audience as a platform for incremental growth.
According to emarketer, worldwide retail ecommerce sales on Amazon are projected to be $482bn in 2021, with markets outside of the United States accounting for up to a third of sales and growing at a faster rate. Additionally, Amazon is on track in 2020 to add more than 50% to its global logistics capacity (Financial Times), paving the way for further international growth.
Amazon’s retail sites around the world offer the chance for brands to expand their domestic Amazon presence into new markets, but alongside considerable opportunities come many risks and challenges. Podean’s industry-first Go Global framework identifies 12 key areas of focus for global Amazon expansion, with a choice of three products that enable brands to make critical decisions around strategy and execution, and facilitate and support setup, launch and sustainable growth in new markets.
Podean CEO and Founder, Mark Power, comments:
“Podean has a truly global agency model, with offices, leadership, knowledge and expertise in local markets across the world. Not only does this mean we can provide expert support to clients on Amazon in their home markets, but it offers them unrivalled access to new markets, and the global strategic insight required to make informed decisions and tap into new pools of consumers. Podean’s Go Global program makes it easier than ever before for brands to make Amazon a key component in driving sustainable and profitable global growth.”
Go Global Framework
The Go Global framework centers on 12 areas of focus, ranging from identifying and evaluating global opportunities, price benchmarking and competitor analysis to Amazon account set up and media strategy. Each of the three Go Global products – Global Evaluation, New Market Evaluation and New Market Setup – captures four of the 12 areas of focus.
Go Global Packages
We have developed three affordable packages for brands seeking to grow Amazon sales globally.
Global Opportunity Evaluation – a comprehensive analysis of global opportunities for a given brand, with recommendations for strategy and execution.
New Market Evaluation – a detailed breakdown of the opportunity for (and challenges facing) your brand in a specific market, and a go-to-market strategy for launch and development.
New Market Setup – laying the groundwork for a successful new-market launch, then executes on that plan to get brands set up quickly, efficiently and ready to sell. Podean’s full suite of agency services are available thereafter to support and accelerate growth.
With offices in North America, Europe, Australia and MENA – and with others to follow imminently – Podean is the leading global marketplace marketing authority, bringing a level of sophistication previously unseen in the Amazon space.
For enquiries about Podean’s Go Global programme and the associated insights, email contact@podean.com