Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.
The acquisition of Amerge — the most decorated Amazon partner in the ecosystem — is the latest move in a run that's cementing Podean's position as the world's leading independent global marketplace marketing agency. It follows Commerce Canal in August 2025 and Ad Advance in February 2026, and it pushes Podean's global footprint to 363 people across 20 countries and five continents.
This isn't growth for growth's sake. Each acquisition has been deliberate, additive, and pointed in the same direction: building the most capable, most connected, most globally scaled marketplace partner available to brands today — one that can handle everything from global retail marketplace strategy to day-to-day execution, without the compromise that comes with a holding company parent.
Founded in 2020 by three ex-Amazonians, Amerge is a technology-enabled marketplace management agency with five Amazon Awards to its name — more than any other partner in the ecosystem. Their specialization is transforming complex data into measurable growth for international brands, backed by proprietary technology built specifically for the demands of the modern marketplace.
What they bring to the Podean group is substantial. Advanced Amazon Partnership status across every major Amazon market. Amazon Marketing Cloud Services Provider certification. AdTech Reseller status. And deep DSP capabilities that significantly strengthen the group's full-funnel media offering. For endemic and non-endemic brands that need a dedicated agency to run DSP at scale — with the data infrastructure and platform relationships to back it up — Amerge raises the bar for what's possible within the Podean group.
Combined with Ad Advance's analytics platform, Streamline, and Podean's own Purvey.AI, the group now operates one of the most sophisticated technology stacks in the industry — purpose-built for marketplace performance.
The case for a dedicated global marketplace marketing agency has never been stronger. Marketplaces now account for the majority of global ecommerce, and that share is growing. Amazon and Walmart dominate in the US. TikTok Shop is reshaping social commerce. MercadoLibre owns Latin America. Lazada and others are expanding rapidly across Southeast Asia. Brands that want to grow can't afford a fragmented approach — one agency for Amazon, another for international, another for retail media.
Podean was built to solve exactly that. As Amazon and Walmart marketplace experts with experience across 110+ marketplaces globally, the group offers something genuinely rare: a single partner that can manage the full complexity of marketplace commerce — from marketplace expansion services in new regions to catalog management, creative, advertising, retail operations, and analytics — everywhere a brand needs to sell.
That independence matters, too. No holding company dictating priorities. No conflict of interest from adjacent services. Every recommendation is made in the client's best interest, full stop.
The numbers reflect a business that's operating at a different level than any other independent in the space:
Clients span every major category — CPG (Colgate-Palmolive, Danone), health and beauty (e.l.f. Cosmetics, Naturium), fashion (Nike, Steve Madden, Puma, Hugo Boss), electronics (Sony Pictures, SharkNinja, Adobe), and toys (Mattel, LEGO) — with recent wins including Dr. Scholl's, Galderma, Robert Graham, and Shure joining the roster in the past year alone.
The addition of Amerge isn't just about adding capabilities. It's about reinforcing a position.
Podean has spent the last six years building the infrastructure to be the world's most credible independent retail media agency and marketplace management agency in one. Ad Advance deepened the retail media practice. Commerce Canal built out the end-to-end services model. Amerge adds the DSP expertise, technology credentials, and Amazon Awards pedigree that make the combined group genuinely difficult to compete with.
For brands that are serious about global retail marketplace strategy — whether they're expanding into new markets, scaling their Amazon and Walmart presence, or building out a full-funnel retail media approach — Podean now offers a depth of capability that simply doesn't exist anywhere else in the independent agency world.
The founders of all four agencies are staying in leadership roles, keeping the expertise and client relationships that made each business worth acquiring firmly intact. And the ambition to keep building — through further acquisitions and organic growth — hasn't changed.
The world's leading independent global marketplace marketing agency is just getting started.
What is Podean? Podean is the world's leading independent global marketplace marketing agency. With 363 professionals across 20 countries and five continents, Podean provides end-to-end marketplace management services — from strategy and content to retail media, DSP, analytics, and logistics — across Amazon, Walmart, TikTok Shop, and 110+ marketplaces globally.
What services does Podean offer? Podean offers a full suite of marketplace expansion services, including global retail marketplace strategy, catalog management, content and creative, retail media, DSP management, Amazon Marketing Cloud, social commerce via LiveCraft, and supply chain and retail operations. Unlike generalist agencies, every service is built specifically for marketplace commerce.
Is Podean an Amazon and Walmart marketplace expert? Yes. Podean holds Advanced Amazon Advertising Partner status in every major Amazon market, Amazon Marketing Cloud Services Provider certification, and AdTech Reseller status. The Podean group has won more Amazon Awards than any other partner globally and manages significant media on Walmart and 21 other retail media networks.
What makes Podean different from other marketplace agencies? Podean is 100% independent and 100% focused on marketplaces. There is no holding company, no conflict of interest, and no distraction from other channels like Meta or Google. Every recommendation is made solely in the client's best interest. Combined with Podean's global footprint, proprietary technology, and depth of marketplace expertise, this independence is a meaningful competitive advantage for brands.
Who are Podean's clients? Podean works with more than 450 brands across every major category, including Colgate-Palmolive, Danone, e.l.f. Cosmetics, Nike, Steve Madden, Mattel, LEGO, SharkNinja, Sony Pictures, and Adobe, among many others.
What is Purvey.AI? Purvey.AI is Podean's proprietary machine-learning platform that centralizes marketplace data, delivers AI-powered reporting, and provides actionable insights to help brands make faster, smarter decisions. It underpins the analytics and strategy work delivered across the entire Podean group.
Why did Podean acquire Amerge? Amerge is the most decorated Amazon partner in the ecosystem, with five Amazon Awards and advanced DSP and technology capabilities. The acquisition strengthens Podean's full-funnel retail media offering, deepens its relationship with Amazon, and adds critical marketplace management agency expertise — particularly for international and enterprise brands.
Does Podean operate outside of Amazon? Yes. While Podean is a top Amazon management agency, its services extend across 110+ marketplaces globally, including Walmart, Target, Instacart, TikTok Shop, MercadoLibre, Lazada, and more. Podean also has one of the largest TikTok Shop practices of any agency globally, operating under its LiveCraft brand.