In today’s e-commerce landscape, one-day sales events are a thing of the past. What used to be a 24-hour shopping frenzy has now evolved into a full-on 12-day sales marathon — and it’s delivering serious results.
At Podean, we saw firsthand how this extended holiday period has become a major growth engine for our clients. During the 12-day “Turkey 12” sales stretch, every single day posted double-digit year-over-year (YoY) increases for our Seller Central partners. And the best part? The momentum didn’t stop there.
Over the full Turkey 12 period, clients saw a 52.7% YoY increase in Amazon sales.
Black Friday sales jumped 33.3% YoY.
Cyber Monday sales soared by 46% YoY.
And according to Adobe Analytics, Americans spent $13.3 billion on Cyber Monday alone — a 7.3% YoY increase.
That’s not just incremental growth — that’s exponential impact.
Black Friday and Cyber Monday may be in the rearview mirror, but holiday shopping is still going strong — and there are 22 days left in the season to drive revenue, boost visibility, and capture high-intent customers.
Now is the time to put your data to work. Analyze what performed well, what did not, and what you can scale to finish Q4 strong. This is your window to double down on what’s working — from deal timing and product bundling to sponsored ad strategy and inventory positioning.
Not sure where to start? That’s where we come in. At Podean, we help brands turn insights into action — fast. Let’s talk about how to make the most of the rest of the season. Contact us today.