This feature lets registered brands create interactive carousels in the “From the brand” section of product pages to showcase best sellers, highly rated, or seasonal products. Collections can include shoppable videos or photos that link to product pages or Brand Stores, replacing Brand Story for participating ASINs and created through A+ Content Manager.
Read more: https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOEZNNzM0QUdKS0JTOFlN