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Amazon DSP introduces brand suitability controls via Content Exclusion Categories

Written by Podean | Jan 13, 2026 3:45:07 PM

Advertisers can now manage brand safety across Twitch and third-party web and mobile inventory with a one-time setup, using on/off content category exclusions to prevent ads from appearing alongside misaligned topics. The update also expands Brand Suitability reporting, giving advertisers clearer visibility into where ads run and helping maintain consistent brand standards across markets and inventory.

Learn more: https://advertising.amazon.com/en-us/resources/whats-new/content-exclusion-categories-brand-suitability-control/?ref_=a20m_us_wn_gw