Advertisers can now tap Nielsen Marketing Cloud data to target specific audiences across Amazon DSP, Prime Video, Twitch, Fire TV and Amazon.com, combining Nielsen’s cross-channel insights with Amazon’s first-party signals for more precise, full-funnel targeting.
Read more about it: https://www.marketingdive.com/news/nielsen-strengthens-ties-with-amazon-advertisers-via-audience-segments/807271/