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Amazon adds B2B performance metrics Business Reports

Written by Podean | Jan 13, 2026 2:37:21 PM

Amazon introduced new metrics for tracking Amazon Business customer patterns, including B2B refund rates, negative feedback, and A-Z claims. Sellers can access these insights through the B2B dashboard view in Business Reports to refine their B2B strategy.

Learn more: https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD