As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive Amazon Launchpad Innovation Grants. Such advice will span getting set up on Amazon, retail operations, best practices in creative and content, how to leverage data, selecting the right tools and technologies, and how to create optimal marketing programs.
The Grants program will see five packages awarded to Australian brands with each valued at more than $80,000 AUD. In addition to Podean’s content and sessions, recipients will each receive $20,000 AUD cash, Amazon advertising credits, editorial coverage, and access to Amazon and SMB leaders for insight and advice.
Ashley Wales-Brown, Managing Director of Podean Australia commented, “From Day One Podean has focused on delivering success for clients selling on Amazon. We’ve leveraged our global expertise and tools to substantially grow the revenues and profits of dozens of leading Australian brands and we’re proud that our knowledge and capability will be shared with Accelerator Grants participants.”
Global CEO, Travis Johnson continued, “We’re proud that our Australian team has been selected as part of this great initiative supporting Aussie brands. Where other agencies focus solely on advertising, our holistic approach across every facet of Amazon engagement has clearly differentiated us and is an approach Amazon wants shared with the next generation of successful sellers.”
Submissions for the Grants program must be made by August 24th at http://www.amazon.com.au/launchpad
Podean is the leading global agency focused on delivering Amazon sales success for brands with offices throughout North America, Europe and Asia Pacific. Podean is proud to be selected by Amazon Australia across numerous initiatives including Launchpad and Accelerator.