A Short History Of Amazon Advertising Part 1: 2012 – 2016

Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in ad revenue for 2018. But how did this e-commerce company become one of the world’s top advertising platforms so quickly? In this two-part blog we’ll explore some of the major…

“Alexa… what are the best branded skills?”

Of the 100,000 or so skills, here are the best. Alexa comes jam-packed with tons of functions and special features that you can use every day, but there are thousands of third-party “skills” that make Alexa even better. These skills are developed regularly by hundreds of different companies and are added to Alexa’s…

Top 10 Blogs For Amazon Marketing Professionals

Amazon is a goldmine of sorts, turning nearly everything it touches into gold. But there is a vast field of competition when it comes to selling products on Amazon, and there are countless strategies you can follow when doing so. One thing’s for sure, if you are an Amazon seller or a marketing…

Our Not-so-secret Weapon: The Podean Sales Accelerator

Amazon’s “Flywheel” concept has been extensively written about and in summary is concept focused around strategic compounding – in the case of Amazon by reducing prices to attract more customers, which would make their infrastructure and fixed costs more efficient but also lead to further volume to negotiate better deals with suppliers, and…

Amazon Selling 101: Top 20 Tips for Selling on Amazon (11-20)

Insights from the Podean Marketplace Intelligence Team Most people think that when they buy something on Amazon, they’re buying it from Amazon itself. But over 45% of everything sold on Amazon is sold by a third party. A third party is someone who sells a product but didn’t manufacture it themselves. Sometimes they’ve…

Amazon Selling 101: Top 20 Tips for Selling on Amazon (1-10)

Insights from the Podean Marketplace Intelligence Team What are some keys to success? Every single day, more and more people begin selling products on Amazon. In fact there are estimated to be over 500,000 individual sellers, of which Amazon announced 20,000 are making more than $1m. Yes, $1m from Amazon alone. With an…

A Beginner’s Guide to Sponsored Products

Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon sellers must use every tool in the box to function in a digital landscape that is becoming more competitive by the day. Amazon Sponsored Products is a powerful tool of connection between the Amazon seller and the consumers looking for…

Amazon or your DNA: What knows you better?

As marketers, we spend a lot of time trying to understand the exact interest, movements, behavior and the many interesting data points relating to every possible customer who we would like to attract. After all, if we know what they’ve bought in the past, it’s a good indication of what they’ll buy next…

Alexa – The Ultimate Trojan Horse?

Amazon typically keeps its numbers close its chest. But exactly how many prime subscribers there are, how many people use Amazon music, how many people watched Jack Ryan… you can try to guess, but they’re not going to disclose this data. Hence, it was quite a pleasant surprise when during an interview with…