Podean launches Europe office

Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London. 2nd March, 2020 Marketplace marketing agency Podean has officially launched in Europe, headquartered in London. In the UK, Ecommerce constituted 28.2% of holiday retail sales in 2019 and is growing at 23% per year according to e-marketer, while physical store sales…

Podean launches Journey™ media planner

12th February 2020 Which Amazon advertising channels should a brand use? What tactics? What should the split be for my budget? How will that differ if I’m launching a product, versus driving consideration, or purchase? What demographics should we focus on? How will the media mix differ if I’m selling clothing, versus baby…

Travis Johnson joins Podean

Podean, the Amazon and marketplace marketing agency, is excited to announce the addition of Travis Johnson as partner, reuniting with Podean’s founder, Mark Power. He joins Podean as Global CEO to further the company’s international growth ambitions, and will spearhead the consulting division. This new consulting division provides strategic advice to brands, and…

Has Amazon Prime Been Fueling The Growth Of The Subscription Economy

Since the take-off of Amazon Prime, hundreds of retailers, brands, and businesses have taken their shots at a subscription-based business model in order to keep up with the e-commerce giant. Companies like Nike, Regal, and even CVS now all offer some sort of subscription for their products or services – though so far…

Is Email The Amazon Marketers Secret Weapon?

Getting customers into your selling funnel is one of the most vital tasks for any Amazon seller. There are dozens of effective ways to grab potential customer’s attention and encourage them towards choosing your product, but here we will explore how a good email marketing strategy can boost your sales and overall profits…

The Future of Voice

We are seeing a massive shift toward voice controlled AI technology as companies aim to provide a more perceptive and user-centric experience for the consumer, but what exactly does this mean for the future of consumer technology? Industry experts are predicting that within the next five years almost every application will integrate voice…

Amazon moving into the auto business?

What does the future of car retailing look like, and what role could Amazon play? To begin answering that we need to understand the complex and contentious relationship between car manufacturers and those who sell the cars – the dealers. Currently in all 50 US states, due the franchise agreements in place, the…

Twitch-ing For Advertisers

Twitch is to Amazon what YouTube is to Google; it is effectively Amazon’s live web streaming service that brings in gobs of subscription and advertising revenue. On August 25, 2014, Amazon acquired Twitch Interactive for $970 million. Seeing as how nearly everything Amazon touches turns to gold, we’re not surprised by the incredible growth…

Amazon a travel agent?

Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key focus for the growth at the company is bringing on new advertisers that are not selling on the platform – “non-endemic” advertisers as they are known. Categories…

A Short History Of Amazon Advertising Part 2: 2017 to Now

In part 2 of this articles, we’ll continue exploring how Amazon has become a powerful advertising giant and is rapidly gaining ground on Google and Facebook in annual marketing revenue, topping $10.1bn in ad revenue for 2018. 2017 As the new year rang in, along with it came new developments like personalized display…