Podean mentors Launchpad Grants winners

As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive Amazon Launchpad Innovation Grants. Such advice will span getting set up on Amazon, retail operations, best practices in creative and content, how to leverage data, selecting the right tools and…

Interview: Transforming Amazon into a Profitable Channel

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving marketplace.  In this talk, you’ll hear from our Founder Mark Power as he talks with Adam Epstein of Perpetua, a leading Amazon advertising optimization platform. Learn how Mark advises brands to…

Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Our Founder, Mark Power, joins Peter Crosby and Rob Gonzalez from Salsify on the Unpacking the Digital Shelf podcast to…

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here. It’s important to level-set past perception of Amazon and current reality. Amazon’s power as an e-commerce platform is unquestioned, however it’s past dealings with brands have not always been so positive. Given how fast…

What’s Next For Amazon In… Advertising

WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering. When Amazon announced its first-quarter 2020 earnings in late April, the circumstances were unusual – and that’s one hell of an understatement. Every figure, every statement and every one…

A+ Premium Innovation: Niki’s

Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats created in the US. We’re proud to manage the Amazon engagement for many of Australia’s leading, and most innovative, companies including Niki’s and deliver a roadmap of innovation that leads to…

Amazon Explained: Amazon Marketing Cloud (AMC)

Podean’s perspective on AMC, use cases, roadmap and how to leverage. Clients are very aware that of the big publisher groups, Amazon has more granular and verified data than anyone. This is especially true if you’re selling on their platform. Advertisers have always been keen to get their hands on this information about…

Business Insider Identifies Podean As A Leading Amazon Agency

Business Insider Identifies Podean As A Leading Amazon Agency We are incredibly proud to be named a leading Amazon agency by Business Insider. Podean’s Founder Mark Power stated “This accolade is testament to our incredible team, partners and clients who we challenge and inspire every day. We are excited to be in a…

What’s next for Amazon in… Search

Imagine visiting amazon.com for the very first time. Not in 1995, but right now, knowing everything you know about the internet and the world, but nothing about Amazon. You’d arrive at the homepage and see a wide search bar right in front of your eyes and think “whatever this site is, and whatever…

Our POV on Amazon during Covid-19

18TH March, 2020 Navigating through uncertain waters In this post we discuss some of the key observations, implications and opportunities for brands to leverage Amazon and e-commerce during the current global Covid-19 crisis. We are happy to provide no-charge advice to brands around the world. Please get in contact with us via www.podean.com/contact…