How to Leverage Retail Audiences on Amazon

In 2023, Amazon introduced Brand Tailored Promotions in Seller Central, a new promotional tool that allows sellers to offer discounts to carefully selected audiences. Unlike traditional promotions, which are normally free-for-alls that apply to all customers, these targeted promotions enable sellers to focus on specific user groups. Since its initial launch, Amazon has…

Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look into why we believe partnering with an agency is often the most strategic choice: Cost-Efficiency Over Time Agencies are equipped to scale operations up or down based on…

Podean’s unBoxed 2023 Recap: Day 1

unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about the newest tools, tech, and innovation Amazon has to offer. We’ll be recapping each day’s big moments, and why they matter for your brand or clients. Today’s…

Podean Turkey launches & unveils ecommerce research

Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on Amazon; whether it’s setup, content optimization, retail operations, analytics and advertising.

Podean Wins the Drum Startup Agency of the Year Award

Podean was named the Drum's 2021 Startup Agency of the Year

As Amazon shifts its focus, brands need to do the same

As Amazon focuses on profits over growth, brands need to shift their focus from growth to increased market share, writes Travis Johnson, Podean Global CEO.

Amazon Explained: Virtual Bundles

The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase sales, brand awareness, and average order value.

Amazon Explained: Amazon Posts

In this Amazon Explained we look into Posts and how brands can leverage this new tool for engaging customers and best practices.

5 Reasons to Opt for Self-Service over Managed-Service for Amazon DSP and OTT

What are the key differences between Amazon DSP Managed-Service versus Self-serve and determine what is the right option for your brand.

Paying an agency on sales sounds like a good idea. 13 reasons why it isn’t.

We provide the compelling reasons why Amazon agencies should not be compensated based on a percentage of sales.